Ref: ES/CIR/52/2026-27                                                              

Date: 31August, 2026

To: Members of the Council

Sub: FAQs on Global Outreach for Branding, Labelling and Export Packaging under Export Promotion Mission (EPM) – Niryat Disha

Dear Sir / Madam,

This has reference to the Global Outreach for Branding, Labelling and Export Packaging under Export Promotion Mission (EPM) – Niryat Disha notified by the Directorate General of Foreign Trade (DGFT), Ministry of Commerce & Industry vide Trade Notice No. 12/2026-27 dated 14 July 2026.

The initiative seeks to strengthen ‘Brand India’ globally by enhancing the image and recognition of Indian goods and services through a structured Unified Brand India Framework, with a focus on sector-specific branding, international marketing, labelling, export packaging and promotional initiatives.

We are pleased to enclose herewith Frequently Asked Questions (FAQs) on Global Outreach for Branding, Labelling and Export Packaging under EPM – Niryat Disha (Click to Download), which provides further information on the initiative and its key aspects.

Members are requested to please go through the FAQs carefully and take note of the initiative and the opportunities available for enhancing the global visibility and competitiveness of Indian exports.

In case, you require any further clarification or guidance, please feel free to get in touch with us or send us your queries on the email ID:pac@matexil. org.

Thanking You

A. Ravi Kumar
Executive Director